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Jan 22, 2011 5:30am EST
consumer electronics show. the brilliant guy kawasaki will talk about the art of enchanting your customers. and ramon ray is like a kid in a candy shop here at ces. he's going to show us five of the hottest gadgets you can use to boost productivity and profits. seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with the farmers that grow our sweet potatoes and merchants that sell our product. we've gone from being in 5 stores to 7,500. booming is using points to make connections that grow your business. >>> secretary of commerce gary locke is here at the consumer electronics show to talk about companies about what they need to export products. he talks about specifically what's out there for small business. great to see you again. thank you very much for talking to us. >> yeah. >> the administration has set l
Jan 16, 2011 7:30am EST
and social media guru. those are just a few words to describe guy kawasaki. he's also the author of a new book "enchantment." he's here to talk about a few of the rules of enchantment. thank you for being here. >> thank you. i think foundation of enchantment is that you're likeable and you're trustworthy and you have a great product or service. >> so let's start with likeable. likeable as a person, likeable as a company, what do you mean? how do you come at that. >> the real test you have to apply is do you buy things from people that are not likeable. >> and your answer is probably no. i mean there are some exceptions in new york maybe. >> but it's interesting because oftentimes you have an agenda as a businessperson. you're talking to an investor or customer and you want to sell, sell sell, sell. sometimes you forget. step back. >> the key is you smile -- there's two kinds of smile. one is called the pan am smile which is only using the jaw. there's the due schenn smile which is also using the eyes. in a way i'm telling you this perfect smile has crows feet. crows feet is in. no m
Jan 30, 2011 7:30am EST
integrated in a larger marketing initiative. >> you know, i had a conversation with guy kawasaki recently and i said to him, you know, what if you're a guy and you make tires and you're not interested in twitter or facebook, you just want to sell your tires, you have a great product what should you do? and he said to me, "retire." you know, basically, you cannot have a company and think about marketing a company without incorporating social media. >> i think that's true, and it's so great for small businesses because it's a way in around the traditional marketing, which is so expensive. this is something they can do that's nimble and flexible. you know, for a company like this, you really have to apply yourself, right? so, you can't set up a twitter account and expect benefits. you have to gain from your customers and be at it continuously. you have to be smart about it. the other thing you have to do is make sure you capture your customer's information. if you have 1,000 followers on twitter, do you have their names, phone numbers, addresses? are you able to reach out to them to
Search Results 0 to 2 of about 3